Brokers lose half of every week to data entry, moving submissions between inboxes, carrier portals and the AMS.

Anzen was building an AI-native system to run the entire policy transaction. Since 2022, I’ve been the product designer working with the product lead, an insurance domain expert and engineering to shape Anzen Pro, the platform brokers work in every day.

The platform was built to give brokers their selling time back: submissions collected once and auto-filled into any ACORD form, carrier marketing across email, portals and APIs, real-time quote tracking, and every field traceable for audit. I also built Anzen Pro’s design system from scratch, letting the team reskin a live product without breaking a single workflow.

It shipped and scaled. Across some of the largest U.S. insurance organizations, quoting became 10× faster, closed business grew 20% without new hires, and each person saved 15 hours a week, while 89% of brokers adopted the marketing features.